Auto Detailing Logo
Auto Fetish Detail
of
Orange County, CA
As a person I am ballance between both logic and creativity. SO when it comes to design, marketing, and advertising, I have always been self-reliant when it comes to crating a new logo for my auto detailing business.
I started Auto Fetish Detail back in 1988 and thought I would highlight the progression of the many detail logos I have designed throughout the years.
In the Beginning:
My first Auto Detailing Logo
This is where it all began more than 25 years ago! This was back before the Internet as we know it today or even all the high-tech graphics computer programs. I literally laid this out with vinyl transfers that came on sheets of transfer paper.
I don't recall how many times I had to manually create the logo until I was able to line it up perfectly in order to go to print. I just know it was very time consuming and nailing the details was certainly a requirement for anyone who is old enough and knows the design world back in the 80's to remember these stick transfer lettering sheets you could use.
Even at this point the digital age had arrived at which point I simply kicked my 3D design to the print shop who then converted it into usable format for off-set printing.
At the time I was able to find "stock" font choices that I liked and was able to incorporate into this logo. Unlike numerous of the auto detailing logos before where I literally hand drew the stylized fonts, this case was unique in that the fonts had already been created.
It was simply up to my creative brain to pick and arrange in a way that worked for me.
Auto Detailing Logo#2
If I thought the first logo was difficult, this one was 10x the effort of the first one:
- I designed the hyper-stylized font of the "fetish" myself freehand.
- Had graphic artist convert to digital.
- Wanted the logo to not only be embossed, but foil stamped using a purple foil.
- Cost me about $1.00 per each card by the time I was done; that was $500 for 500 cards. Crazy expensive! But I want what I wanted even back then. As the saying goes, "It's all about the details".
- The rest of the card text was traditional print with black and half-tone for the drop shadow.
Auto Detailing Logo #3
This card appeared during the 90's when I opened a brick and mortar shop in Santa Ana, CA where we did wholesale and retail detailing. I also had about 3-5 fully contained mobile units servicing the Orange County area doing mobile washing and detailing; talk about the headaches!
I went back to traditional printing with the exception of printing on glossy black card stock and silver ink.
Auto Detailing Logo #4
This was my next crazy design I came up with where I literally drew out the stylized font of the FETISH. I also changed graphic designers at this point and the guy freaked when I showed him my ideas; he loved it! Of course it took him many hours to draw out my exact font into a computer graphics program.
But once again, I knew what I wanted and wasn't going to give up till I was happy.
I also loved it so much that I and ended up doing company T-shirts with this logo on them. At the time I think the outrageous font was appropriate for the name.
Auto Detailing Logo #5
At this point I would have been into the late 90's and then some. I reverted back to a more conservative font, but kept things provocative with the added tag line; once again I wanted to stir the pot with some added layer of innuendo.
This was also the point where I started to add the bullet point within the design of the logo.
Auto Detailing Logo #6
This next logo was the most comprehensive logo I had ever designed up to this point. It required more time on my part than ever before to finally nail down a design that matched my vision at the time.
I knew I wanted a crest or shield of some sort and was after a look I am unsure as to what it would be called within the art/design community with the added wings/floral/sunburst in the background.
I had he concept in my head for a long time before I even attempted to put it down on paper (or digital format). Since I do not know the professional quality digital programs for design work, I generally have to find ideas in the form of drawings, photos, illustration and throw all these at my graphic artist who then comes up with a rendition as to what he thinks I am after.
This particular design took about 9 months from original inception on my mental imagination before it finally materialized into this final version.
Ironically, it was also the shortest lived logo I had ever used up to this point; perhaps a total of two years if I had to guess.
Auto Detailing Logo #7
After the very elaborate design prior to this logo, I decided to default back to a font I had used previously that I really liked, but wanted to add not only a "star", but a somewhat stylized star as you can see.
I added some half-tones to create gradient shadowing and I finalized it with the version you see here.
At this point I had defaulted to keeping the bullet point in between the AUTO and the FETISH of my auto detailing logo.
I had a concept of the type of font I was after and after much research, found a font that matched my idea. I had my graphic artist tweak the font just a bit while adding the bullet point to it.
Based on a few of my other designs I had come full circle with this detailing logo in the way of simplicity.
I liked the way this logo has a bold outline that allowed me to print this in numerous ways based on the background color. I could toggle between a logo that was a solid color, or create an automatic color to the logo with using only the outline. (hard to explain in word)
Latest Auto Detailing Logo
Below I have my latest auto detailing logo that was about 6 months in the making. From the original concept that started to formulate in my head to the final version, it is a process that goes through many stages until I finally decide on a completed version.
Every auto detailing logo is different and totally unique (at least that is generally my goal. With that said, there are times when I simply want to tweak a logo into a slightly updated version.
As you can see from all the different logos I have designed and used; most are pretty unique!
With the above 3 versions it shows how I designed the original Auto fetish logo and then added a tag line along with a variation to the original design to come up with a provocative back T-shirt design. (I love to stir the pot)
While most of the auto detailing logos I have created ended up being T-shirts, this last one is the only one I have for you at this time.
Once again I took two letters AF and stylized them free hand. At that point I kick my drawings to my graphic artist who must now convert my drawings into digital format for printing.
For me being a very visual person who is highly creative, I am very particular in my designs and despite how long the process can take, I do enjoy the designing of them.
You can see that in he actual company logo I stuck with the bullet point in the middle of the AUTO and the FETISH.
Apparently I like this aspect of my design...
To date I would have to say that this design remains as one of my favorites. We will see how long it lasts.
Sincerely,
Darren Priest
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Hi, Darren Priest here, founder of Auto Fetish Detail.
My essential goal:
“Exceptionalism in all that I do, in a manner that develops trust at every level.”
Let me personally thank you for visiting. I have built this site to help you figure out if I am the right fit for you and your world.
I hope that I am!
Sincerely,
"Master of Detail"
Just What Do People Say About Us
For additional testimonials you can go to our
Or stay here and review the one's directly below!
Darren took my 9 year old Acura MDX and made it spectacular! I believe his knowledge and attention to "detail" goes above and beyond!
Thank you!
Craig Leitch
Foothill Ranch, CA
I'm somewhat of a car nut. Always have been and I don't mind it a bit. I also thought I had the very best detailer out there but boy did I blow that one. My son insisted I try Darren at Auto Fetish and I succumbed to the pressure and did. I did not realize what perfection looked like until Darren announced my car was completed. The depth of the shine, the attention to detail and the thoroughness of the work were well beyond any past experience. No question Darren really takes his work seriously and the customer reaps an enormous benefit. If you take pride in your wheels, Darren's the man!!
Larry T.
Huntington Beach
Darren - Thank you for an honest quote over the phone, early arrival, and most importantly an outstanding detail job which restored my car back to excellent condition. The paint touch up looks great and my leather seats are super clean and sport a "new" conditioned look. Keep up the good work!
Bill C.
Fullerton, CA
Darren - I appreciate your work even more as I see it day after day! even though I live in Northern California, there was nobody I felt right about in my area so I knew I was in for a drive to come down to you. I am so glad I did. You were also so very accommodating!
Ray P.
Pleasanton, CA
Wow! Our RV looks amazing! That front end literally glows. Darren, I am more than happy; really! Our RV did not look that good the day we got it brand new. No seriously Darren, it really didn't look this good! Thank you!
Ed L.
Rancho Santa Margarita
Darren - I just got a call from my mom and she is really, really happy with her car! This is the reason I referred you as you are professional in all you do, so thank you. That car means more to her than her children; you have a customer for life!
Thank you again!
Andy
Placentia
Darren - the scratch you fixed on my Mustang Cobra looks really, really good! Unless you are a professional car buyer you would not even notice it. It looks so much better than before; thank you!
Dennis A.
Anaheim Hills
I spent considerable time looking for the right person to detail my 2007 Porsche Cayman-S (Black). I was impressed with the recommendations and accolades Darren received on his website including the samples of cars he had detailed. I was even more delighted after he finished detailing my car. It looked amazing; inside, outside, the wheels, everything. I will be using Darren for my detailing needs and will recommend him to the folks in my Porsche club.
J. Adorante
Irvine, CA
I have been using Darren’s professional detail services, Auto Fetish Detail, for close to 15 years now and continue to do so. Darren has taught me and my staff just what real detailing is. Darren is incredibly meticulous and attentive to details. Whenever I have a customer who demands the best, I tell them to call Darren at Auto Fetish. I can always tell when Darren has detailed a car because the level of quality is like no other! He is not the cheapest guy in town, but you can’t beat the quality!
Ron Erickson
President-Exclusive Motors
Placentia, CA
I have known and used Darren's services for 20+ years. I own Xlnt Tint of Anaheim inc. and see many cars every day. When we have a particular customer that needs top notch service, there is nobody else I would trust but Darren! He is very meticulous, and knowledgeable. If you are in need of someone who will take their time but most importantly bring over 20 years of hands on knowledge, this is the company for you.
Mike Schuch
President-Xlnt Tint
Anaheim, CA
"Wow! Now that is what my car paint is supposed to look like; I can't believe what a difference you made! This is exactly what needed to be done, thank you!"
Mike N.
Rancho Santa Margarita, CA
"I took a leap of faith by picking someone on the Internet to detail my bosses boat! I wasn't disappointed! Darren was professional, punctual, and very easy to deal with, and best of all, he did a FANTASTIC JOB! I couldn't have been happier. We will definitely be a repeat customer!!"
Samantha
Maxim Security Systems
Corona, CA
"We have seen the work of other detailers in removing various forms of vinyl car decals and vehicle wraps. Often we have to spend additional hours due to the incomplete removal of old graphics, before we can apply new graphics. Save yourself time and aggravation by calling Darren first and have it done right the first time around; this is the way it should be done!"
Tim Cecil
President-Sign Pros
Brea, CA